James Butler has rejoined cladding supplier Vivalda Group as specification sales and marketing director from European glass reinforced concrete (GRC) cladding brand Rieder.
Butler previously spent 15 years at Vivalda Group, accelerating through the ranks to board level and director of its Pura Facades business.
He left in March 2024 to become UK and international sales director at Rieder but a year last he is now back at Vivalda
鈥淚t鈥檚 great to be back at Vivalda Group, which is investing significantly in its specification capability," he said. 鈥淒uring my tenure at Rieder, I was privileged to work with architects and designers on some of the most iconic developments across the world, and I鈥檓 really looking forward to bringing that experience to the team at Vivalda.鈥�
He said: 鈥淚n the wake of the Building Safety Act, cladding has become a hugely dynamic area within the construction sector. While issues of safety rightly take precedence, we鈥檙e also keen to bring new conversations to the market on topics such as achieving the desired aesthetic whilst retaining buildability and sustainability on today鈥檚 tighter budgets. We鈥檙e also keen to explore the creative use of powder coatings and easy installation for contractors. It鈥檚 a potentially overwhelming set of considerations for designers, all of which can considered by our team, which is adept at providing a range of solutions.鈥�
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